Under the new omni-channel market environment, enterprises must realize omni-channel transformation. E-commerce is a marketing transformation direction that enterprises executive list must focus on at present, because this home-buying method has increasingly become the main purchasing method for more consumers. For most categories, especially for executive list some categories that are bulky, long-tail, and difficult to acquire customers, the transformation to an online-to-home-based channel is the main direction of future market development; from the past few years, including home appliances.
The transformation direction of the channel mode of many categories basically proves the direction of this future change. But from the current point of executive list view, the e-commerce development of most traditional enterprises is not ideal; the proportion of e-commerce and home-to-home channels of most enterprises is only about 5%, compared with executive list the ratio of 25% that has been achieved in the whole society. big. Why didn't e-commerce work? The analysis mainly has the following reasons. 1. Understanding the problem At present.
The main reason for the failure of many enterprises to do e-commerce is to understand the problem, not pay enough attention, and have not risen executive list to the strategic height of the company's future marketing development. The e-commerce business of many enterprises is "forced" to carry out. Most of them lack in-depth understanding of the development executive list of e-commerce. Many companies are "doing e-commerce for the sake of e-commerce", and they lack a reasonable plan for the e-commerce model based on the actual situation of the enterprise. To do well in e-commerce, companies must thoroughly solve the problem of understanding.