Prioritizing secondary messages would make the architecture more useful for resolving "conflicts of vision". Who doesn't love a tool that does that? Margot and Kristina's approach isn't the Job Function Email List only one out there. For example, in her book, The Job Function Email List Content Strategy Toolkit, Meghan Casey describes what she calls a messaging framework, which builds on core content strategy statements.
The messaging framework has three parts:First impressions : What do you want people to feel when they first encounter your content Value statement: How you want people to Job Function Email List feel after spending a few minutes with your content because of what they. Job Function Email List now understand about your company Evidence : How any part of your content shows that your company provides.
What people need Which form of message architecture should you choose? Here's how Meghan answers that question in her book:"No problem, as long as you adhere to the following: Make sure everyone who needs it has it. Job Function Email List Actually use it to Job Function Email List make decisions about content. Remember that the message is for you and the people in your organization working on the content.